
Survey Suggests That Our Holiday Spending Is Way Up This Year
By Consider The Consumer on December 21, 2017
Early estimates show a sharp increase in holiday spending this year, and while that can help boost the economy, it comes at a steep cost for consumers who go overboard.
Data collected by COUNTRY Financial suggests many consumers are unfortunately doing just that.
The company's survey gauged consumers’ sense of financial security, finding many are overspending on the holidays. Many households are adding to existing high-interest credit card debt, with around 57 percent of respondents saying they expected to go into holiday debt this year.
One worrisome trend in the survey suggests more consumers are dipping into their emergency savings to help pay for the holidays. Nearly one in five consumers admitted to using savings to go shopping.
Still, that might be better than going into debt to pay holiday expenses, which 31 percent said they are.
"We can’t say if people feel overconfident or strapped this holiday season as our research doesn’t give us the 'why' behind their responses," Doyle Williams, executive vice president at COUNTRY Financial, told ConsumerAffairs.
But Williams says the research does reveal that a majority of respondents don’t have a plan to pay for their holiday spending.
"Only 23 percent say they have a budget and plan to stick to it," Williams said, noting that creating a holiday budget can take a lot of stress out of the holidays.